We worked with a successful youth organisation to develop a stronger shared sense of identity and awarness of their ability to proved high quality services to young people. The organisation had a strong reputation locally, and believed it had a model and services which would be of interest to others further afield in Scotland.
Our consultants conducted workshops with a range of the organisation’s leadership, staff and volunteers over a 4 month period. This involved encouraging them to reflect on organisational purpose, identify each other’s strengths, and to discern how the organisation could articulate its methodology and the impact of its work to themselves and others more effectively.
This resulted in the co-creation of an opportunity to test responses to their newly articulated model of practice. The leadership team travelled to another city and courageously delivered a 2 hour live ‘selling’ event they had planned together, to 26 other organisations. In the second phase of the assignment we focused on some of the gaps that had become apparent through this their willingness to learn from this experience.
The organisation developed a more integrated culture. It moved from relying on a few key people being able to talk about the organisation fluently, to a position where a larger and more diverse group of over 20 people were able to do so. The quality of their messages for different audiences became significantly sharper,and a wide range of other organisations learned about the unique offerings of the client.